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Content is King and Social Media His Queen – Boost your Blog #BB100

This is the last post in the Boost your Blog with Facebook series. I have really enjoyed researching my topics, pulling together my thoughts, creating outlines and presenting my challenges and suggestions to you.  I hope they have been beneficial and worth your time and energy in reading these articles and completing the challenges. As I close out this series, I really want to encourage you to continue to focus on content.  Because content is still king and social media is his queen.

Boost your blog #bb100

If you don’t have fantastic content, you can push it out all day through every social media channel out there and you still will not get the desired result.  You may get page views for that article, but they will not translate into followers, loyal readers and certainly not tribe members. So we have to remember that only content that is relevant to our audience will actually build our following.

That being said, if you have fantastic content, but nobody knows about it, you still are not getting the desired results. It takes the combination of both of them to really grow your following.

Your content can change and evolve as you do. You will lose some audience members… and that is okay! The ones that stay are the ones that are really your tribe anyway! I know we have spent a ton of time this week analyzing data and crunching numbers… but in the end, it still boils down to writing great articles that people want to read and pushing them out through social media. With the goal being two-fold:

(1). To feed your tribe. Those that are loyal readers that immediately click when they see that you have a new post up. And that is the most important segment of your audience (in my humble opinion).

(2). Reach new readers. Hopefully your new readers are coming from not just your social media pushes, but also from your tribe sharing your content. Be sure to ask them to!!

The Final Challenge

So the final challenge is focus on content. You should have a pretty good idea of what your audience loves and is hungry for. Write the content they want to read. Be fantastic in your niche. Own it… and they will come!

I wish you all the best with your blogs and writing!  I hope you will consider sharing my series if you found it to be beneficial.  And leave me feedback if you see areas that could be improved. We are all still growing and learning …. it is a life long endeavor here at Live and Learn Farm!

Be sure to read the other posts in this series:

Be sure to visit the other co-hosts and do their challenges as well!

  • Lisa from Squishable Baby wrote a series on Giveaways
  • Michelle from Simplify, Live, Love wrote a series on Grammar
  • Thaleia from Something 2 Offer wrote a series on Blog Photos and one on Commenting
  • Martiel from Amazing Success Academy wrote a series on SEO and one on Blog Titles and Topics
  • Honey from Honey’s Life wrote a series on Twitter

Until next time…

Start a Group on Facebook – Boost your Blog #BB100

Well, this series on using Facebook to Boost your Blog is coming to a close. This is the next to the last post I’ll be writing in this series. As we all have been working through how to overcome the dramatic changes that Facebook has made to business pages, I have one more suggestion. This is one that will take time to develop and grow, and it still subject to the whims of Facebook… so I’m not saying it is the silver bullet.  I am saying, at this point, it is the best alternative I have found and the surest way to reach our followers: Start a group on Facebook.

Boost your Blog #bb100

As with all the suggestions I have made thus far, we have done this very thing.  Right at three weeks ago we started Hip Homeschool Moms Community, a closed group on Facebook.  As I write this article, it has over 1,600 members already.  That is nowhere near what our Facebook Page has, which is over 45,000 followers.  However, our Page has been up for three years.  If you divide that 45,000 by 36 months, it is 1,250 per month. We have already topped that in the group in two weeks!

I have to tell you… this group is much more than getting our posts back in front of our followers though. It really is creating community in a big way! It is an environment where mentoring new homeschool moms is taking place and all of us are supporting each other walking out the homeschool lifestyle. Almost from the moment I bought into Hip Homeschool Moms, we have been talking about creating a community. We always thought it would be off Facebook. I’m not sure what direction we will take in the future regarding moving off Facebook, but I can tell you creating the group on Facebook was the right step at this time. We get positive comments from the members almost everyday about how much they appreciate and love this group.

Today’s Challenge

Start a group! Even if you don’t tell anyone about it and you keep it secret at this point, you can grab the name for your community (before someone else does). If you are not familiar with how to create a group, you can learn how here.  Maybe you have it for a specific aspect of your blog, a challenge, a subset of the followers, etc. I hope you will seriously consider this avenue and see if it is right for your followers.

Be sure to read the other posts in this series:

Day one:  Know your Audience
Day two:  Know your Competition
Day three:  The Goal of Social Media
Day four:  Turn Off the Autofeeds
Day five:  Methodically Test Your Posts
Day six:  Testing Which Posts Work
Day seven:  Pay to Play
Day eight:  Be Prepared to Change
Day nine:  Start a Group 
Day ten:  Content is King and Social Media His Queen

Be sure to visit the other co-hosts and do their challenges as well!

  • Lisa from Squishable Baby wrote a series on Giveaways
  • Michelle from Simplify, Live, Love wrote a series on Grammar
  • Thaleia from Something 2 Offer wrote a series on Blog Photos and one on Commenting
  • Martiel from Amazing Success Academy wrote a series onSEO and one on Blog Titles and Topics
  • Honey from Honey’s Life wrote a series on Twitter

Until next time…

 

With Facebook Be Prepared to Change – Boost your Blog #BB100

Well, we are about to close out this series and I am looking back over what I’ve shared. When I was first talking about participating in this challenge, Facebook had not made their big change. So, when it happened, I requested to be on the back-end of the series so I could analyze what was happening and make more informed suggestions. The one take away I have from all this is … with Facebook be prepared to change.

boost your blog #bb100

I have been one of the Facebook page owners that was not in the least bit happy. I also have been one of the Facebook page owners that realizes that Facebook is a business. So, I’ve really tried to look at it from a business perspective. Taking all the emotion out of the equation. Just looking at it strictly from their perspective… all these changes are based on business. They have shareholders that expect a return on their investment. And who can blame them?  So, we have to accept that this is the new reality of using Facebook. It is not going to be a free ride any longer.

Today’s Challenge

So today’s challenge is stop being emotional about Facebook and the changes being made. It is their business and we have been using it for free. Many businesses have been made due to Facebook. I would continue to use it like I do all the social media outlets. But I would also expect that it will continue to evolve. If you are not good with that, go ahead and leave now. You will save yourself a lot of heartache and headaches.

I now look at this evolution as a game. I am Type A enough to think I can somehow master this game and actually win at it. So, I will continue to treat Facebook as an experiment. Testing, documenting and evaluating. Continually tweaking stuff to see if it is working. If you can make a game out of it, I think it will make this ride far more tolerable!

Be sure to read the other posts in this series:

Day one:  Know your Audience
Day two:  Know your Competition
Day three:  The Goal of Social Media
Day four:  Turn Off the Autofeeds
Day five:  Methodically Test Your Posts
Day six:  Testing Which Posts Work
Day seven:  Pay to Play
Day eight:  Be Prepared to Change
Day nine:  Start a Group 
Day ten:  Content is King and Social Media His Queen

Be sure to visit the other co-hosts and do their challenges as well!

  • Lisa from Squishable Baby wrote a series on Giveaways
  • Michelle from Simplify, Live, Love wrote a series on Grammar
  • Thaleia from Something 2 Offer wrote a series on Blog Photos and one on Commenting
  • Martiel from Amazing Success Academy wrote a series onSEO and one on Blog Titles and Topics
  • Honey from Honey’s Life wrote a series on Twitter

Until next time…

Pay to Play on Facebook – Boost Your Blog #BB100

How are you doing thus far with your Facebook Challenge?  I hope it has been beneficial and that you are learning a lot!  As we all know Facebook is a business and as such, has stockholders to answer to.  They have a need to make money just like other businesses, which is understandable. So one of the biggest questions I hear is should we pay to play on Facebook?  Well, I will share two posts and let you make up your own mind.

boost your blog #BB100

We have experimented a little with paying to boost posts on Facebook. Not enough to recommend one way or the other yet. More experimenting is required! I can tell you I have listened to and watched some of the arguments for and against and I’ll share them with you to make your own decisions!

Facebook Fraud

This is probably the most popular video on the against side of pay to play on Facebook.  It is by Veritasium and he gives reasons, examples, and lots of data about experiments he implemented personally (and from others experiments) to test if you should spend money to boost pages and posts on Facebook. I agree with him on the Boost your PAGE perspective. Getting more likes on your page may even actually work against you because I think Facebook is targeting the larger pages to pay for the boosts.  It’s been viewed 2.3 million times (yes, million) and it’s not 10 minutes long. Invest the time to watch his video.

Jon Loomer Responds

Jon provides a well researched and seasoned response to the Facebook Fraud video. And I agree with some of his assertions as well.  He takes the time to work through each example and assertion that is posed in the Facebook Fraud video. And I’ll just tell you, Jon disagrees with the conclusion of the Facebook Fraud video.

Other Voices Share on the Pay to Play Issue

 

Today’s Challenge

Make a decision regarding if you are going to test boosting posts. If you do decide to boost, track the views, time, cost, clicks that end up visiting your website, etc.

Be sure to read the other posts in this series:

Day one:  Know your Audience
Day two:  Know your Competition
Day three:  The Goal of Social Media
Day four:  Turn Off the Autofeeds
Day five:  Methodically Test Your Posts
Day six:  Testing Which Posts Work
Day seven:  Pay to Play
Day eight:  Be Prepared to Change
Day nine:  Start a Group 
Day ten:  Content is King and Social Media His Queen

Be sure to visit the other co-hosts and do their challenges as well!

  • Lisa from Squishable Baby wrote a series on Giveaways
  • Michelle from Simplify, Live, Love wrote a series on Grammar
  • Thaleia from Something 2 Offer wrote a series on Blog Photos and one on Commenting
  • Martiel from Amazing Success Academy wrote a series onSEO and one on Blog Titles and Topics
  • Honey from Honey’s Life wrote a series on Twitter

Until next time…

Testing Which Posts Work on Facebook – Boost your Blog BB#100

I’d like to share a thought before we get to the type of posts you might want to explore. Remember we are trying to get to know our audience. Our Facebook audience may not be the same (and probably isn’t) as your blog’s audience nor the other social media platforms. Each platform brings its own unique audience. Each can drive traffic to your website and encourage growth on that specific social media platform. But, again, each are unique animals. In order to know what works, you must start testing which posts work and which ones don’t and you must test them For Each Platform. Remember, I am only really focusing on Facebook, so my suggestions and ideas will not necessarily work for Google+ or Twitter. But the concept of testing will. Now, back to your regularly scheduled article about boosting your blog via Facebook….

Boost your Blog BB#100

I keep talking about “types of posts”, what do I mean? Well there are several different “flavors” of posts.  A good variety of all of these posts would be smart, but some will resonate more with your audience than others. How do we know which ones will work better… yep, you guessed it… testing them! 🙂 

Challenge: Test Which Posts Work best for YOUR Audience.

1. Easy to answer Questions.

These are designed to get your audience talking. I honestly HATE stupid questions, so I rarely ask the easy ones… but I do ask who their day is going, what’s for dinner (usually when I’m hungry), what they are doing at various times of the day, what field trips they are doing this week, etc.

2. Crowd-sourcing Questions.

For our Facebook page, we get a TON of questions from homeschoolers (and potential homeschoolers). Instead of answering them ourselves, we pose them to our audience. Homeschool moms love to help each other and all of us have opinions, so these questions usually get a ton of engagement. One thing I personally need to get better about is engaging among the answers. It is so easy to just post the question and move on… but honestly, we need to be involved. We need to know our page is not being used for inappropriate content, spam, and not the least of which… unpaid advertisements. So, this is one of my goals this year: to stay more involved once the question is posed and our moms are answering it.

3. Links to your blog.

Again, it would be easy to just post the link and the title and move on. But what I’m finding is that this is not going to get much engagement usually. We try really hard to not have exotic titles on our posts… but we can certainly use them on Facebook to pique interest. We are testing everything right now, so test what gets the best audience participation. Don’t forget to drive traffic to your website by providing blog posts to answer some of these questions.

4. Pictures.

For our page, funny pictures by far are the most shared posts. Usually something that not only homeschool moms, but moms in general identify with. But the posts that get the most conversation going are personal pictures of our team when they are doing the social media that day. Real life homeschooling in action. Share some of who you are and what your page is about… genuine and real-life items are loved by our followers. See if that works for you.

5. Links to Other Articles.

Be a good steward of information. Yes, your audience likes you and what you are doing… but, as good as you are, there are others pages that have great information… why not share their articles too? I think we all need to stop being so competitive and start working together to help each other. I am the epitome of a Type A competitive personality so I understand how hard that is… but turn that competitiveness on yourself.  Try to beat your numbers for last month, your numbers of page views, your newsletter subscribers, etc. It will benefit all of us in the long run if we develop cooperative relationships and help our audience be more successful.

6. Quotes by Leaders in Your Field.

These can be either pictures or just the quote typed in as a status. With our audience, these get shared. Especially ones that inspire them, encourage them, challenge them or they identify with. I have a few that I always search for first for education. Again, we are testing everything right now, so see who your audience likes, if they will share quotes from the status or if pictures do better. Being methodical!

7. Videos.

This is another area that I’m not doing a great job of posting. I am posting our Mentoring Moms’ Hangouts each week, but other than that…. not much. So, this is one area we all need to test. Do you use a lot of videos on your page? Share your experiences below!

8. Infographics.

This type of post is one that seems to still be extremely popular.  If you create your own infographics, even better… Our audience loves to see research about how successful (as a whole) homeschooling is when stacked up against about any other form of education. They like to see the demographics in easy to understand grids. They like to see how others are homeschooling. Again, you need to know your own audience to determine if these work for you… but try them and see!

I’m sure there are others that I didn’t think to add. Do you have suggestions that I didn’t include? Please share your thoughts in the comments below!

One final note… there is another big question that seems to be asked and answered a lot … How often to post?  I think you are getting my point by now… I can’t answer that for you (nor can anyone else that is not an admin on your site). Each audience is different… even within the same exact demographic and same niche! So, test post frequency to see if your audience engages more or less when you post more often / less often. Again, doing the hard work is the only way to get to the real answer for these questions.

Be sure to read the other posts in this series:

Be sure to visit the other co-hosts and do their challenges as well!

  • Lisa from Squishable Baby wrote a series on Giveaways
  • Michelle from Simplify, Live, Love wrote a series on Grammar
  • Thaleia from Something 2 Offer wrote a series on Blog Photos and one on Commenting
  • Martiel from Amazing Success Academy wrote a series onSEO and one on Blog Titles and Topics
  • Honey from Honey’s Life wrote a series on Twitter

Until next time…

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Just 18 Summers: A Homeschool Mom Reflects on the Time Investment

I just returned from a fantastic conference, it was a conference for Christian Bloggers who also homeschool. I did not get what I was expecting from a blogging conference… NOT at all!  This article, Just 18 Summers: A Homeschool Mom Reflects on the Time Investment, is a direct result of this conference… but it is much more than just an article!

HHM Team 2to1Conf

I had not been feeling well … in the battle to tame my hedges, apparently my boxwoods won because I pulled my back. I had just missed the Great Homeschool Convention in Cincinnati. The Cincinnati convention was one that, as one of the owners of Hip Homeschool Moms (HHM), was an opportunity to meet many of our clients and spend time with many of our followers. And I missed THAT one. So not going to a blogging conference would not be a big deal… but it was. It was a very. big. deal. Ten members of the Hip Homeschool Moms’ team were going to be there. I could not miss that opportunity to meet them. And I promise, they did not disappoint! What fantastic, fun-loving, God-filled, and beautiful women they are. I am honored to be on a team with them!

I met so many fantastic women there. Women that I have been rubbing elbows with, bumping into, and seeing around the blogosphere. A few I had just met at Teach Them Diligently in Nashville. That was nice to see some familiar faces that actually knew me as well 🙂 You see, in the blogosphere, it is easy to recognize bloggers you have followed, but most of them don’t know you or realize you even follow them (especially the bigger bloggers).

Heidi Ciravola hosted the Mentoring Moms show with me right after we returned from Chicago. We were talking in the “green room” about what we took away from the conference. Ironically, nothing either one of us mentioned was about blogging… our lists were about parenting, homeschooling and family. Heidi mentioned a book she is reviewing that she finished on her way to the conference and how it really touched her deeply. I haven’t read the book yet (but I can assure you, I will), but the title really summarizes what I took away from the conference. Where I am and what I am feeling about our lives, our homeschool, our family,  and our focus… the title of the book is “Just 18 Summers“.

Just 18 summersWhat does that title say to me?

Just 18 Summers…

to guide our children to be strong, faith-filled young men. Men whose walk clearly exemplifies that they live for Yeshua (Jesus’ Hebrew name). Men who understand their role in their family, community and world. Men who understand their role as change agents for this Godless world we live in. Not by preaching beautiful words (that so often ring hollow today), but just by their daily life speaking to those around them that they live for our Messiah… and without one word being spoken others can recognize it.

Just 18 Summers…

to help them find their passions, their inspirations, their talents. To help them explore what they want to do in life. What talents they have and what those talents naturally lead to career-wise. I have always believed if you love what you do, it will never feel like work. I want my children to not only understand that, but to live it.

Just 18 Summers…

to show them how to learn and that it is a life-long endeavor. Yes, there are subjects that they have to learn and will, but what is the rush? We have been on the dual-enrollment, clep out of college classes route and I suddenly wondered why. Why are we in such a rush? Who developed this timeline? I am really rethinking everything about how we homeschool.

Just 18 Summers…

to show them what a healthy family looks like. Balanced. Focused. Loving. Where Mom and Dad work through problems instead of ignoring them. A family where struggles bring the family closer to each other and God. A family where we always have each other’s back. A family that doesn’t tear down. A family that is a role model for their future family. Am I demonstrating the type of woman I want them to seek for a wife? Is my husband modeling the role of Dad and husband he wants them to mimic?

As you see… big questions arose from my weekend in Chicago.  If we only have Just 18 Summers (and that is something else I am challenging… why is our society driving children to leave at 18), do I want that time to be only focused on homeschool? Yes, homeschool is a lifestyle. But everything we do does not have to be a lesson. I. KNOW. THIS.

What am I doing?

How am I investing this precious time?

It’s time to reevaluate our lifestyle and throw out the clutter. Literally and figuratively.

This is the beginning of a journey … a journey of downsizing, realigning and refocus. I’ll be sharing this journey as we live it.  One of the presentations I attended at 2to1 was Linda Delfino‘s and she spoke about blogging as a ministry.  Linda encouraged us to write that post that we didn’t want to write because chances are it will minister to someone.  I’m doing just that… except it won’t fit in one post, so it will be a new series on Live and Learn Farm… Just 18 Summers.

Photo Credit: http://seejamieblog.com/

A blogging conference? Don’t let it fool you! It’s a homeschool moms’ renewal retreat that masquerades as a blogging conference! I never expected that. It wears the mask well. Yes, there were blogging presentations and I actually learned a lot from them. But all that pales in comparison to what I brought home that will change how I parent, how I homeschool and how I honor my husband.

Thanks Cheryl… A job well done!

Next year the conference will be in Kitty Hawk, NC. I’m from the coast of NC. Good Lord Willing… I’ll be there!

2to1 Kitty Hawk

Methodically Test your Posts on Facebook – Boost your Blog BB#100

You already know I can be a bit OCD when it comes to tracking and numbers, so do this challenge at whatever level feels appropriate for you. You also know I am a bit miffed with Facebook right now. So, I have to tell you this because I am constantly telling myself this. Take your focus off Facebook’s changes and focus on your audience. It will do us no good to be angry with Facebook… they don’t care. They are a business and are treating us as such. We knew all along that “we” (the members) were the “product” on Facebook. So why are we surprised that they are charging us now?  We need to focus on what is working… and we need to be very organized in how we approach it.

Boost your Blog BB#100

Challenge: Methodically Test your Posts on Facebook

The goal is to take the numbers we already have and put the data to the test. We want to try different types of updates. Be methodical. Treat this like a scientific study and really track what you are doing. Try a status update at different times of the day. A post with a picture added; a post with a link added; a post with both; a post with the link in the comments… you get the picture. But keep track of when you are doing what. What gets the most engagement and then look to see what gets the most reach.  Does the reach continue to grow throughout the day on those posts?  Be sure to try different types at different times of day.

If you really want to get even more out of this study, read Best Social Media Metrics: Conversation, Amplification, Applause, Economic Value. Not only do they track their posts (on many platforms) very methodically, they also assign a dollar value to the engagement that is received. Fascinating! I’ll admit, I haven’t gone here yet… but will (eventually)! 🙂

So, are you getting anything out of these Facebook challenges? Are you feeling like they are worth your time? Please leave me comments below to let me know your thoughts about how I’m doing. Blogging can be a lonely business, you know? Of course you know, you are bloggers after all! 🙂

Be sure to read the other posts in this series:

Be sure to visit the other co-hosts and do their challenges as well!

  • Lisa from Squishable Baby wrote a series on Giveaways
  • Michelle from Simplify, Live, Love wrote a series on Grammar
  • Thaleia from Something 2 Offer wrote a series on Blog Photos and one on Commenting
  • Martiel from Amazing Success Academy wrote a series onSEO and one on Blog Titles and Topics
  • Honey from Honey’s Life wrote a series on Twitter

Until next time….

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Turn Off the AutoFeeds on Facebook – Boost your Blog BB#100

Now that we have gotten to know our audience, our competition and what is feeding our blogs and websites… now it is time to put some of that into action!

Today’s Challenge

So here is your challenge for today and here it is at the top of the article! I recommend you turn off all the autofeeds to your Facebook page… at least for a little while. You need to really be in there with our readers and followers to see what works. So everything you post will be manual. I know this is a ten day challenge, but I highly recommend you try this for a month or so.

Boost your blog BB#100

Why, you ask…

3 Reasons to Turn off the AutoFeeds

1. Facebook is attempting to bring relevant content to members.  There has been chatter that anything that doesn’t appear organic may not show up in your feed. With our posts being seen by fewer and fewer followers everyday, we certainly don’t need anything to prevent us from getting our posts seen. That is a big enough reason in and of itself.

2. Engagement is more timely. Getting engagement on your posts is critical to its ability to be seen. The more a person engages with your posts, pictures, etc, the more likely your posts will appear in their feed. So, go forth and engage! Seriously, chat with your followers. Have a meaningful conversation! Give them a reason to want to support you and your efforts.

3. You get to see what is working and what is not in real-time. You get to feel what time of day works best, what posts are working, what your followers want to see and hear about. I have found that at different times of day, our followers engage differently. You will figure that out too. And you will quickly realize that one size does not fit all.

I think that is one of the most important things I can tell you. There are a lot of folks out here making lots of money telling you how to do this or that… but I will say it again… one size does not fit all. Don’t waste your money on shortcuts. Do the hard work and it will pay off because you will know your audience. Well!  Brands want to work with those of us that have this kind of pulse on our market.

Let me know what your thoughts are about turning all the autofeeds off!

Be sure to read the other posts in this series:

Be sure to visit the other co-hosts and do their challenges as well!

  • Lisa from Squishable Baby wrote a series on Giveaways
  • Michelle from Simplify, Live, Love wrote a series on Grammar
  • Thaleia from Something 2 Offer wrote a series on Blog Photos and one on Commenting
  • Martiel from Amazing Success Academy wrote a series on SEO and one on Blog Titles and Topics
  • Honey from Honey’s Life wrote a series on Twitter

Until next time…

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The Goal of Social Media – Boost your Blog BB#100

How have the first two challenges gone?  Do you feel like you are really getting a handle on good Facebook content for your audience?  Now that we have spent time analyzing the numbers on Facebook, let’s get off Facebook and look at your blog’s numbers.  We need to remember what exactly the goal of social media is and decide if we are using it effectively.

Boost your blog

The Goal of Social Media

So we have spent all this time analyzing metrics of how different posts performed on Facebook, but now we get to where the rubber meets the road. Did any of these Facebook posts lead them back to your blog? Because, ultimately, that is the goal, at least for bloggers, to drive traffic to our sites.

Is Social Media Doing its Job?

If you are a Word Press site and have the JetPack Plugin, you have the numbers to study where your traffic is coming from.  If you haven’t implemented this plugin, Navin wrote a great article for Tech Info Blog about setting it up and how to use it.

Google Analytics tracks where your traffic comes from no matter what you are using for your blog.  Ian Cleary wrote a great article on how to use Google Analytics to analyze your engagement.  Pay attention to number 5.  For my articles (which focus on Facebook), that is the number we need to focus on.  If you need to know how to set it up, here is an article on Shout Me Loud on how to set it up.

If you are like me, I am visual, BIG TIME.  I like to see charts and graphs.  Similar Web is one of my favorite tools to help me see our website. Check it out! I think this tool will analyze your site and return your traffic metrics without the other two tools being implemented. Be sure to let me know if that is not accurate!

Challenge: Determine if  Your Current SM Strategy is Working

So what have you learned from this picture that traffic paints?  Are you successfully using your social media to drive traffic to your blog?  I know it is so easy to get caught up in the “numbers game” and just look at our social media as if IT is the goal.  I get caught in that trap sometimes too. But ultimately, we don’t want our audience to be on a platform we have no control over. As we have seen with the changes Facebook is currently making, that is a risky proposition. So, we have to keep this goal in mind whenever we are analyzing our success with social media…. IS IT DRIVING TRAFFIC TO MY SITE?  If not, you now have an actionable goal to focus on how to do that!

NOTE: If you don’t already have diagnostic tools setup to determine where your traffic is coming from, get them now!  THAT is your challenge for today!!

Share Your Thoughts, Tools and Insights

As you are working through my challenges, please share your thoughts and insights in a comment.  If you are using different tools that are working, please include those as well.  I am not the sage of Facebook social media… I just spend a lot of time analyzing and trying to help grow our Social Media success.  So help me learn from you as well!  I am just like you, I want to grow my blogs too, ya’ know 🙂

Be sure to read the other posts in this series:

Be sure to visit the other co-hosts and do their challenges as well!

  • Lisa from Squishable Baby wrote a series on Giveaways
  • Michelle from Simplify, Live, Love wrote a series on Grammar
  • Thaleia from Something 2 Offer wrote a series on Blog Photos and one on Commenting
  • Martiel from Amazing Success Academy wrote a series on SEO and one on Blog Titles and Topics
  • Honey from Honey’s Life wrote a series on Twitter

Until next time…

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Know Your Competition on Facebook – Boost your Blog BB#100

Did you learn a lot from studying your analytics about what types of posts your audience likes and interacts with?  Now we will take that very information we found for you on Facebook to Know your Competition! Yes, we are going there. But, let’s call it benchmarking… because really that is what we are trying to do. Determine how successful we are compared to others in our niche. We can learn a lot from others who are bigger than we are. We will look to the pages that are really growing to see if we can gather some intelligence about YOUR audience.  How do we know who they are?  Keep reading…

Know your audience on Facebook

Graph Searches

If you haven’t started using this powerful search, you will fall in love once you try them. This is how can we study other pages that your audience likes. Simply use this search string in Facebook and replace “hip homeschool moms” with the name of your blog:

Favorite pages of people who like Hip Homeschool Moms

So what are we going to do with this information?

The Challenge: Study Your Most Successful Competitors

Now let’s spend some time understanding what is working for your largest competitors. Study the engagement, see which types of posts were the most successful.  Document the following information:

  1. How often did the post?
  2. When?
  3. What type of posts (pictures, links, statuses, videos, contests, trivia, )?
  4. What were the most successful posts?
  5. How much did the page interact with their audience?
  6. Notice the apps and tabs they are using would these benefit your audience?
  7. Do they repost other brands content?
  8. Do they use hashtags often?
  9. Do they post sponsored content?

The key comparison to track is engagement rates by days, time of post, by content type and topic allows you to really start learning.

Resources to Help Analyze Your Competitors (and Yourself)

  • Likealyzer.  LikeAlyzer helps you to measure and analyze the potential and effectiveness of your Facebook Page. It allows you to monitor, compare and explore all the possibilities of your Facebook Page by evaluating your activity to ensure your success on the most popular social network in the world – Facebook.
  • Fan Page Karma.    is a paid tool that provides a free version that allows you to do a pretty detailed analysis of your Facebook Page and a comparison with your competitors.
  • Conversation Score.  CScore is a free tool that performs an analysis of your Facebook Page, categorizes and gives it a score based on the behavior of your Page.
  • AgoraPulse Barometer. This report provides an analysis of your Facebook Page and compares it against other companies’ Pages (that also used this tool) that have a similar number of fans. It calculates the average percentage on several criteria based on your last 50 posts. The report shows the score for your Page received compared with the average score for other Pages that ran this assessment.

Share Your Thoughts, Tools and Insights

As you are working through my challenges, please share your thoughts and insights in a comment.  If you are using different tools that are working, please include those as well.  I am not the sage of Facebook social media… I just spend a lot of time analyzing and trying to help grow our Social Media success.  So help me learn from you as well!  I am just like you, I want to grow my blogs too, ya’ know 🙂

I know these challenges are harder than most, but because Facebook is changing, we have to really understand our niche to be effective.  I encourage you to take your time…. if it can’t be done overnight, come back after you have completed that day’s challenge before you start the next one.  These challenges will build on each other!

Be sure to read the other posts in this series:

Be sure to visit the other co-hosts and do their challenges as well!

  • Lisa from Squishable Baby wrote a series on Giveaways
  • Michelle from Simplify, Live, Love wrote a series on Grammar
  • Thaleia from Something 2 Offer wrote a series on Blog Photos and one on Commenting
  • Martiel from Amazing Success Academy wrote a series onSEO and one on Blog Titles and Topics
  • Honey from Honey’s Life wrote a series on Twitter

Until next time…

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